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A trademark may be very valuable marketing tool for your business. It may be used to identify a certain quality and image with your goods or services, thereby distinguishing you from your competitors. Your trademark may comprise a letter, word, phrase, sound, smell, shape, logo, picture or a combination of these provided it is capable of distinguishing your goods or services from those of other traders in the market place.
As a registered owner of a trademark, you:- Have the exclusive right to you use your mark as a brand name for the protected goods or services.
- Have an asset in the mark, which may be sold.
- Have a registration which usually covers the whole of the Commonwealth of Australia. You are also able to apply to have the trademark registered internationally.
- Can stop people from using your trademark as their brand name on goods or services for your trademark registration.
Shand Taylor Lawyers have extensive experience in registering trademarks. We also have experience in enforcing the owner's rights in a trademark against infringements.
For further information, please contact directly Kimberley Forman.
